FYI: ZOETEE'S LOVES GWYNETH

While some find it foolish for celebrities to highly engage themselves with fashion design with the assumption that the goal is primarily for profit, the truth of the matter is that celebrities are constantly surrounded by high fashion on an ongoing basis. From promenading red carpet couture to savouring premiere seating at international fashion weeks, celebrities have an overwhelmingly impressive fashion background, despite their initial tickets to fame. Thus why I hardly find it surprising that celebrities left, right, and center are diving to debut what could be the next hautest line.

Avante-garde actress Gwyneth Paltrow is the next to jump the fashion design bandwagon and is teaming up with the luxuriously latter-day French jersey label, ZOETee’s, to release a collection forAutumn-Winter 09/10. With a seventies rock ‘n’ roll glamour inspiration that screams “rebel chic”, the contemporary collection - titled ZOETee’s Loves Gwyneth Paltrow - will feature ensembles for both day and nighttime wear for the coming fall season. The wondrously soft jersey seperates and swanky suited pieces make it virtually effortless to go from business to pleasure in a single wardrobe swap. Dress to impress, without the stress.

The seven-look assemblage will also feature the recently explosively popular “boyfriend” trend, with casual masculine tailoring and the essence of all business-savvy, sophisticated darlings. The clothes are to be fashioned from cashmere blends, recycled cotton, mesh, and wool; with a multifarious mix like that, one can’t be too sure that glamour itself won’t be woven into the fabrics! Although there is no word on where the collection is to be sold, keep an eye out on websites like My Wardrobe, Asos, and SSENSE. Also, keep an eye out for a second collection, slated to hit in Spring 2010.

Naturally, being Gwyneth, the deal would be far from sealed unless there was an altruistic effort to be graciously charitable. So with her heart in the right place, Gwyneth beat on to select a charity for all the proceeds from the clothes to go to; The London Kids Company. With a cordially considerate nature like that, it’s no wonder that ZOETee’s Loves Gwyneth! So do I!

Two sketches from the upcoming collection: